Swedish Nutrition, the parent company of Thor's bar was founded in 2018 by Swedish Native Ubbe Liljeblad, a health professional with 30 years experience. 

 

The mission was to create truly healthy foods without chemicals or compromised ingredients. 

 

Ubbe owned and operated gyms, and a food addiction & weight management clinic in Seattle. He worked with Doctors and patients addressing and lecturing in Human performance, Optimal muscle gain, Weight loss, Food addiction, Autoimmune, Metabolic dysfunction, Endocrine function, and more.

 

His clients ranged from extreme athletes and bodybuilders to overweight non-athletes, and people with illness. 

 

In 2017 Ubbe started the development of Thor's Bar, a  culmination of thousands of research hours, training, experience, and passion. He saw the need for a truly healthy protein bar that have enough protein, and actually does what it is supposed to do, making people healthy, instead of making them sick. 

 

Ubbe is a perfectionist, and believes that optimal function is the only way to go.

 

"I have always taken pride in my clients success. Like a proud artist stepping back saying: " I helped create that". 

With that same philosophy I created Thor's Bar"

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 -Your gains make me proud-